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The Sony Alpha 1 Was the Most Rented Camera of 2021

1 month ago   |   By Peta Pixel

Lensrentals has published its end-of-the-year data that reveals the most popular equipment that has been rented in 2021. Perhaps unsurprisingly, the Sony Alpha 1 was the most popular stills camera, with Nikon's Z7 II in second place.
Lensrentals says that it believes its data is a great tool to measure industry metrics to determine where both the photo and video markets are trending. 2020 was an anomaly due to the onset of the COVID-19 pandemic, as can be expected, but 2021 saw a bit of a bounceback as the industry was able to rebuild some of what it lost.
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